“Partnered with Ouster for their color science and filter technology.”

“Mentioned as a camera maker in the context of C2PA adoption.”

“Manufacturer of the X100 series and creator of film simulations.”

“Camera manufacturer known for great color science, popular for ease of use and medium format cameras.”

“But this keeps going, right? Fujifilm, they raised, one of their cameras went up in priced by $800.”