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Theo - t3.gg
Theo - t3.gg
New Media Intelligence
New Media Intelligence
Arcmira is a media intelligence platform built to index and understand the world's new media.
Arcmira turns YouTube podcasts and long-form videos into structured data so you and your Agent can act at scales and speeds beyond human capacity.
Outcomes
01 / 03
1
Deals
Do better deals.
Stop negotiating blind.
- Parse ad reads and endorsements
- Identify recurring sponsors
- Negotiate with superior information
02 / 03
2
Reputation
Accelerate your reputation.
Show up where the conversation is forming.
- Identify rising narratives
- Entity-level relationship maps
- Recent moments worth amplifying
03 / 03
3
Intelligence
Model the world truthfully.
Turn ground truth into better decisions.
- Context and sentiment per mention
- Timestamps and source clips
- Legible to humans and agents
Know who said what, when, where on YouTube
Capabilities
01 / 04 Search & Analysis
Search the spoken web.
Every podcast and long-form video, turned into structured data. Search any company, person, product, or topic and get every mention with context, sentiment, and the exact timestamp.
Search any person, company, product, or topic
60Mentions
1.4MReach
21Channels
+11Velocity
Recent mentions · tap a row to watch the moment
02:20The Craziest Coding Contest Ever
“Sponsor of the video, described as a reliable database service.”
▶ Watch the moment at 2:20
60:30GitHub’s Agent Era: 14x Commits, 200M Developers, Copilot’s Next Act — Kyle Daigle
“Database company mentioned in relation to scaling expertise.”
▶ Watch the moment at 60:30
05:10Processes vs Threads for database connections (Postgres and MySQL)
“The platform hosting the blog post mentioned in the video description and shown on screen.”
▶ Watch the moment at 5:10
Agentarcmira-api4 calls · 168ms{ "data": [
{ "id":"ent_141666", "name":"PlanetScale", "type":"organization", "appearance_count":71 },
{ "id":"ent_472473", "name":"PlanetScale Metal", "type":"product", "appearance_count":4 },
{ "id":"ent_198046", "name":"Sam (CEO of PlanetScale)", "type":"person" }
], "query":"planetscale" }
{ "data": [{
"id":"men_2585562",
"media": { "video_id":"-BhcQURVjJg", "title":"The Craziest Coding Contest Ever",
"view_count":5179, "source_channel":{"name":"ThePrimeTime"} },
"start_timestamp":"02:20", "sentiment":"positive", "confidence":1,
"description":"Sponsor of the video, a reliable database service.",
"referenced_url":"https://trm.sh/planetscale"
}], "has_more":true, "next_cursor":"eyJvZmZzZXQiOjN9" }
{ "data": [
{ "mention_class":"endorsement", "source_channel":"Theo - t3·gg",
"verbatim_quote":"PlanetScale has to handle really well. Highly recommend it." },
{ "mention_class":"endorsement", "source_channel":"a16z",
"verbatim_quote":"PlanetScale has been amazing… Thank you very much Sam.",
"conflict_status":"resolved", "resolution":"superseded ad_read" }
] }
{ "stats": { "total":60, "reach":"1.4M", "reachRaw":1413882, "velocity":11 },
"channels": [{"Ben Davis":17}, {"Ben Dicken":14}, {"Theo - t3·gg":4}],
"people": [{"Sam Lambert":15}], "products": [{"PostgreSQL":22}, {"Vitess":16}] }
02 / 04 Passive Monitoring
Get pinged when your target is mentioned.
Arcmira watches every newly analyzed video and pushes an evidence-rich alert to Slack, email, or webhook, linked to the moment one of your tracked entities was mentioned.
Arcmira AlertsApp12:05 PMVercel was mentioned in a new video
“Mentioned as a company that uses WorkOS.”
Arcmira Alert · organization · Manage
⚡Webhook delivered200 OK
{ "event": "mention.detected", "brand": "Vercel" }
POSTapi.arcmira.com/v1/hooks · 38ms
Watch the moment OpenAI was mentioned
OpenAI mentioned in a new video
on Nerd Snipe · just now
Watch the moment Varda Space was mentioned
Varda Space mentioned in a video
on Anthony Pompliano · just now
Watch the moment Mike Solana appeared
Mike Solana appeared in a new video
on Megyn Kelly · just now
03 / 04 Commercial Intelligence Pro+
See every deal. Theirs and yours.
Brands find the creators their rivals already pay. Creators find the brands buying shows like theirs. Both from the same commercial index, down to the promo code.
See who pays whom →Costs less than a single ad read. Pro+ from $60/month.
Steal your competitor’s media plan.
Point your Agent at Arcmira’s commercial intelligence endpoints and get every show they pay, with the exact offers made down to the promo codes.
1 Pick any competitor
2 Scan their ad reads across 15,000+ channels
3 Learn from their playbook, or just copy it
GET/v1/recommendations?entity_name=[REDACTED]&mention_class=ad_read
+ TBPN, My First Million, Sourcery, GTMnow…24ad reads
See all the brands paying shows like yours.
Point your Agent at Arcmira’s commercial intelligence endpoints and pull the full advertiser book for any channel in your lane.
1 Pick a comparable show, like TBPN
2 See every advertiser and how active they are
3 Pitch the ones spending right now
04 / 04 Built for Agents
Let your Agent drive.
Every capability is a typed /v1 endpoint. Hand an agent a key and it provisions watchlists and trackers at scale, no clicks required.
26▲
watchlists created
POST/v1/watchlists
388▲
trackers created
POST/v1/trackers
POST/v1/watchlistsnamed bucket + delivery
POST/v1/trackerswatch one entity
GET/v1/watchlists/{id}/alertsrecent deliveries
Look what's moving.
LIVE
Indexing nownewest capture 2d ago
OpenAI’s first AI chipThe Vergecast · 2d agoPost-AGI Equilibria: Are There Any Good Ones?Cognitive Revolution · 2d agoJoe Rogan Experience #2518 - Tim DillonPowerfulJRE · 2d agoSenate Reverses Course on IranBloomberg Podcasts · 2d agoOpenAI’s first AI chipThe Vergecast · 2d agoPost-AGI Equilibria: Are There Any Good Ones?Cognitive Revolution · 2d agoJoe Rogan Experience #2518 - Tim DillonPowerfulJRE · 2d agoSenate Reverses Course on IranBloomberg Podcasts · 2d ago
Ranked by 7-day momentum
Media Movers
#Person14-day trendΔ 7dappearances
Ranked by 7-day momentum
Rising Narratives
#Topic14-day trendΔ 7dmentions
Loved by brands and creators alike.
"If I can use this as a gut check on inbound sponsors to see who's talking about them and who they're working with, I'd love it."
Vetting inbound sponsors"I just used it for [REDACTED] to see if they're working with anyone outside of [REDACTED] and I."
Mapping a sponsor's other creator deals"$20/month is a no-brainer to get a Slack ping the second our brand comes up."
$20 no-brainer for Slack alerts"Walked into the renewal already knowing what they pay a bigger show in my lane. Doubled my rate with them going forward!"
Doubled my ad rate"Searched my own name expecting nothing. I was mentioned fifteen times!"
Mentions you never saw"It surfaced a 40-second clip of someone praising us. We posted it and it did 200k views on X."
Hands you the clip to amplify"Set up six watchlists. I get about two alerts a day and both matter. No noise."
Signal, not spam"Told three other hosts in my group chat about it. Sorry not sorry."
Telling every host I know"I love it! Make room in your round for me :)"
Wants in on the round"If I can use this as a gut check on inbound sponsors to see who's talking about them and who they're working with, I'd love it."
Vetting inbound sponsors"I just used it for [REDACTED] to see if they're working with anyone outside of [REDACTED] and I."
Mapping a sponsor's other creator deals"$20/month is a no-brainer to get a Slack ping the second our brand comes up."
$20 no-brainer for Slack alerts"Walked into the renewal already knowing what they pay a bigger show in my lane. Doubled my rate with them going forward!"
Doubled my ad rate"Searched my own name expecting nothing. I was mentioned fifteen times!"
Mentions you never saw"It surfaced a 40-second clip of someone praising us. We posted it and it did 200k views on X."
Hands you the clip to amplify"Set up six watchlists. I get about two alerts a day and both matter. No noise."
Signal, not spam"Told three other hosts in my group chat about it. Sorry not sorry."
Telling every host I know