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April Dunford
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Cross-referencing over 67 channels for appearances
April Dunford
Cross-referencing over 67 channels for appearances
April Dunford
Arcmira media summary
Browse April Dunford's interviews, podcast appearances & video clips — 13 indexed from Mahmoud Khodor & TechTO, updated Nov 2025.
Why do brilliant products still fail with April Dunford; Today I'm sitting with April Dunford, the world go-to positioning expert and the author of Obviously Awesome.
Speaker and author of the books and presentation.
Guest on the podcast, renowned expert in B2B brand positioning and author.
I'm here. Don't worry. How's everybody? It's so good to be back at How to Web. I think the last time I was here was 2019.
consultant author and the world's leading expert on positioning for B2B technology companies
Arcmira tracks 13 indexed media appearances or mentions for April Dunford, tied to source videos, channels, and transcript-derived context.
Arcmira uses indexed YouTube videos and transcripts. Representative source evidence on this page includes "Why do brilliant products still fail with April Dunford" with transcript-derived context and links when available.
25
Mentions
358.8K
Views
The trendline is visible, but the dated evidence behind April Dunford is in the premium layer.
"Positioning expert mentioned as having recommended the guest's book."
"Author and consultant cited for her positioning framework."
"Cited for her insights on buyer behavior and reputation risk in enterprise sales."
"Positioning expert and author cited for her frameworks on standing out from competitors."
"Author of 'Obviously Awesome', cited for her expertise in product positioning."
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