Representative appearances

• People Still Don't Understand Nike

  his name was Illy nastasy but most people just called him nasty Phil called up nasty's agent and offered $5,000 for the Romanian to keep wearing Nikes eventually they settled on $10,000 and nasty became the first ever Nike athlete for Phil it was a Bittersweet moment according to him he never believed in the importance of advertising he'd always believed that the shoes could speak for themselves but he knew which way the wind was blowing if Nike had any hope of competing in an increasingly crowded Market they needed to embrace athlete and celebrity endorsements Nike shoes couldn't just be something people wore to improve their own performance that market just wasn't big enough people had to want Nikes because they symbolized Victory and Glory helped Along by people seeing the Nike swoosh every time nastasy won a match