"Co-host for this episode, providing expert SEO and tech analysis."

"Guest on the episode, speaking directly about executive buy-in and strategy; identified via metadata and first-person dialogue."

"Guest on this episode, speaking directly about his framework for SEO success and goal setting."

"Guest on the episode, discussing the philosophical nature of human vs. machine mistakes."

"Guest on this episode and Director of SEO at Shopify, discussing SEO ROI and behavioral modeling."