LB
Les Binet
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Les Binet
Arcmira media summary
Arcmira tracks where Les Binet appears across indexed YouTube videos, transcripts, channels, and related entities.
Researcher and co-author of the marketing effectiveness study cited throughout the video.
Co-author of a landmark study on the balance between brand building and sales activation.
Arcmira tracks where Les Binet appears across indexed YouTube videos, transcripts, channels, and related entities.
Arcmira uses indexed YouTube videos and transcripts. Representative source evidence on this page includes "Unlocking the Marketing Matrix: Insights from the Binet and Field Study" with transcript-derived context and links when available.
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"Researcher and co-author of the marketing effectiveness study cited throughout the video."
"Co-author of a landmark study on the balance between brand building and sales activation."