Representative appearances

• Making of a founder: Julie Zhuo's advice for aspiring designer founders

  you like try to be the you know you're the user in a lot of ways because you know you're building for ourselves and our friends as well as the broader world but it was very different going into B2B like right now we build a product and we sell to companies and I just didn't have any instincts for B2B and in fact I had all my instincts you could say my biases were for how to build stuff with consumer I'll give an example one of the things that I'd always learned and that I I think I fundamentally deeply believed just through my experience was like the product should speak for itself that's a very important one if you're a designer and you're working on large scale software and it took me a really long time to internalize this idea of like when you have to sell to people you have to tell story and the story is actually in a lot of ways more important than what the product is at that given time because it's a long-term relationship and the product will change again it goes back to a bias like I had this I was like oh well because I know consumer I naturally want my product I think it'll be great for us to do PLG that'll be a great strategy I realized like that instinct is not because it's a rational thing and I had looked at the business and I understood all of that.

• Head of Growth at Lovable | Why Growth Playbooks Are Crumbling—and What’s Next

  users in B2B product all of a sudden became buyers