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Incrementality testing mentions on podcasts & videos

How HexClad Spent $700K on One Creator and Won Big

@ 64:14

Marketing OperatorsBrief•4/14/2026

How HexClad Spent $700K on One Creator and Won Big

“Discussion of YouTube and CTV tests showing revenue lift on Amazon vs. DTC sites.”

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5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.

@ 03:51

Perpetual TrafficBrief•4/14/2026

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.

“The process of cutting spend in certain channels to see if sales remain flat, proving the channel wasn't driving new growth.”

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Key Initiative Breakdown: When and how to diversify your media mix

@ 58:59

Marketing OperatorsBrief•1/27/2026

Key Initiative Breakdown: When and how to diversify your media mix

“The practice of measuring the true lift of advertising channels through controlled tests.”

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@ 19:00

Marketing OperatorsBrief•12/23/2025

Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

“Discussion of BFCM scaling tests and marginal ROAS.”

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Why Direct Mail Deserves a Place in Your DTC Marketing Mix - and How To Make It Work (Bonus Episode)

@ 24:40

Marketing OperatorsBrief•9/26/2025

Why Direct Mail Deserves a Place in Your DTC Marketing Mix - and How To Make It Work (Bonus Episode)

“The practice of measuring the true lift of marketing campaigns using holdout groups.”

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Analyze 16 Incrementality testing Podcast & Video Mentions

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Incrementality Testing

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Incrementality testing mentions on podcasts & videos

How HexClad Spent $700K on One Creator and Won Big

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.

Key Initiative Breakdown: When and how to diversify your media mix

Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

Why Direct Mail Deserves a Place in Your DTC Marketing Mix - and How To Make It Work (Bonus Episode)

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Analyze 16 Incrementality testing Podcast & Video Mentions