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The Trust Equation
Indexing
Sifting through hundreds of thousands of hours of indexed videos
The Trust Equation
Sifting through hundreds of thousands of hours of indexed videos
The Trust Equation
Arcmira media summary
Explore podcasts, interviews & explainers on The Trust Equation — 4 indexed from Marketing Against the Grain & Grace Gong, updated Dec 2025.
Framework for building trust: Reliability + Credibility + Intimacy / Self-Orientation.
A framework for trustworthiness mentioned by Mike involving credibility, reliability, and intimacy.
Shaan Puri's framework for measuring audience value based on quality, size, and trust.
Shaan's formula: Quality of Audience x Size x Trust.
Arcmira tracks 4 indexed media appearances or mentions for The Trust Equation, tied to source videos, channels, and transcript-derived context.
Arcmira uses indexed YouTube videos and transcripts. Representative source evidence on this page includes "Dave Steer, Webflow CMO on Brand, GTM & Developer Marketing" with transcript-derived context and links when available.
The Trust Equation is connected to Hubspot, TikTok, Zapier in Arcmira's media graph.
4
Mentions
167.0K
Views
The trendline is visible, but the dated evidence behind The Trust Equation is in the premium layer.
“Framework for building trust: Reliability + Credibility + Intimacy / Self-Orientation.”
“A framework for trustworthiness mentioned by Mike involving credibility, reliability, and intimacy.”
“Shaan Puri's framework for measuring audience value based on quality, size, and trust.”
“Shaan's formula: Quality of Audience x Size x Trust.”