Representative appearances

• Don't start a personal brand (do this instead)

  So, first we'll look at Nara Smith. You've probably seen her on your feed. She's likely making a zen from scratch. In her videos, there's a couple through lines that are super important and crucial to this idea of a format. One, she's doing a thing in every single one of these videos. So, she's actually making something from scratch. I made a joke about it being a zen, but she's making a pineapple upside down cake or a whatever for her children from nothing through the video. So, you watch from start to completion an action happen. And this is really crucial because a lot of good creators stand out because you watch something happen completely. And there's smaller examples of this, too, but food is often a through line. or someone like date night kitchen who's kind of walking through what you can make for a date each time, but you are watching something completed front to end. This gives people an incentive and a reason to stay and an expectation they're watching something completely. That's an important thing to think about. That's not where it ends. Also, she is presenting herself in a certain way each time. She wears couture while she's doing this. It stands out on camera.

• The Taylor Swift Bubble is Bursting

  An example of a 'tradwife' figure who is actually a wealthy entrepreneur and content creator.

• A Tradwife's Take on The Ballerina Farms Controversy (Inside the Tradwife Cargo Cult)

  Another popular Mormon tradwife influencer mentioned as a comparison to Hannah Neelman.

• The Perplexing Failure of Classically Abby (Ben Shapiro's Sister)

  Tradwife influencer on TikTok discussed as a modern version of Martha Stewart's 'extra' lifestyle content.