Representative appearances

• Don't start a personal brand (do this instead)

  So, a creator I know, Thorne Bradley, you may have seen him. He's a guy who chops wood online. If you look at this in a certain way, you see the same basically principles in action. He's chopping wood in most videos. You're going to see him with an axe physically taking down a tree or attempting to do that. So, you realize that at some point in the video, an axe is going to be swung and people will stick around for it. Same thing with presentation. He is a good-looking guy. He presents himself in some relatively thoughty ways to appeal to a certain demographic and that works really well for him, right? He's singing about that same presentation, but he's using this as a vehicle to talk about anything. His content, he talks about politics, he talks about interpersonal relationships, he reviews axes, he can hit anything that he wants to within his zone. And really, he's looking at topics that he wants to talk about through this lens of I'm completing this action in this same setting, like with this really specific look.