B2b Enterprise Software
Sifting through hundreds of thousands of hours of indexed videos
B2b Enterprise Software
Sifting through hundreds of thousands of hours of indexed videos
B2b Enterprise Software
Arcmira media summary
Explore podcasts, interviews & explainers on B2B Enterprise Software — 1 indexed from How to Web, updated Apr 2025.
So if we look at the numbers on this in B2B enterprise software, uh 40 to 60% of B2B purchase processes that means the company decided they were going to go buy something they embarked on a purchase process 40 to 60% of the time they get to the end and the result is no decision.
Arcmira tracks 1 indexed media appearances or mentions for B2B Enterprise Software, tied to source videos, channels, and transcript-derived context.
Arcmira uses indexed YouTube videos and transcripts. Representative source evidence on this page includes "Sales Pitch with April Dunford: How to Craft a Story that Wins @ How to Web Conference" with transcript-derived context and links when available.
B2B Enterprise Software is connected to Salesforce, SAP, CMS in Arcmira's media graph.
1
Mentions
197
Views
The trendline is visible, but the dated evidence behind B2B Enterprise Software is in the premium layer.

“So if we look at the numbers on this in B2B enterprise software, uh 40 to 60% of B2B purchase processes that means the company decided they were going to go buy something they embarked on a purchase p...”